The TACVB Board of Directors has instituted the Texas Destination Marketing Certificate Program (TDM), in order to provide convention and visitor bureau’s an educational framework for marketing Texas as a destination for both tourism and group business.

The objective of the Texas Destination Marketing Certificate Program (TDM) is to provide convention and visitor bureau's an educational framework for marketing Texas as a destination for both tourism and group business. The program requires 27 credits for each certificate program, attendance at relevant meetings, education sessions and knowledge of Texas .

TDMCP covers eight (8) tracks:

1. Texas Heritage/Cultural Tourism
2. Administration/Finance
3. Communications/Technology
4. Group Sales
5. Group Servicing
6. Marketing
7. Tourism Sales
8. Visitor Services

What are the certificate requirements?
The objective of the overall program is to educate participants on the various disciplines of a convention and visitor bureau. Twenty-seven (27) credits will be required to complete any one area of knowledge. The program will provide a certificate in each area of study after the participant has accumulated 27 credits in each area. To complete the entire program and receive the "TDM Designation," the participant must complete a total of six (6) of the eight (8) areas of knowledge. Program participants are required to successfully complete the CVB 101 training (3 credits) and the Texas Heritage/Cultural Tourism certificate, in addition to their choice of five (5) other areas of knowledge to achieve TDM Designation.

There is a program admission application and an admission fee of $20.00 per certificate (track) program.  TACVB will provide a listing of authorized credit courses, including ones with allied organizations (TTIA, etc.).  Participants will receive a transcript of their courses and credits each September.

The TACVB Board of Directors will oversee the administration of the program, and has established an advisory committee on the program to gain input and suggestions from key organizations and individuals.

For questions about TDM contact:

Bridgette Snyder, TACVB

E-mail: bridgette@tacvb.org

Phone: 361.749.0467

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