Our Mission

The Texas Association of Convention and Visitor Bureaus (TACVB) connects destination organizations and tourism partners to the best in professional development, timely industry resources, and opportunities for collaboration and networking. TACVB's mission is to Elevate and Empower our Members through Education and Collaboration. We provide conferences that train and develop professionals in destination marketing organizations (DMOs), stimulate and motivate sales teams, and inform decision-making.

TACVB provides its members with peer-to-peer idea exchanges, tips on increasing reach through new technology, and tools to meet the changing demands of meeting planners and tourists to the great State of Texas.

Core Values

TACVB’s Core Values were established to serve as a daily guide for our leadership and our culture, and to help guide our members and partners in their relationships to one another, and other stakeholders in the travel and tourism industry.

These values include:
  • Innovative: We embrace a growth mindset and are committed to providing the most relevant and impactful tourism education in Texas.
  • Transparent: We hold ourselves accountable to our members and provide complete visibility into the successes, and sometimes failures, of the association.
  • Professional: We – our organization, members, and leadership – will always act with empathy, professionalism, and integrity.
  • Inclusive: We recognize our individual differences make us stronger; all are welcome at TACVB.
  • Resilient: We will continue to endure by remaining focused on providing high-quality education and evolving to meet the changing needs of our membership.