Destination Management Specialist
Educational Certification

TACVB's Professional Development Certification

What is Destination Management Specialist (DMS) Educational Certification?

The Destination Management Specialist or DMS program will serve as TACVB’s educational framework for working in the DMO/CVB industry and provide hands-on, actionable education for our members and future leaders.

How do you get it?

Use the 3:2:1 Model

1. Complete 3 of the Core Tracks at the Winter Conference's Master Class format (Leadership, Marketing, Sales, and Advocacy/Communications)

2. Attend 2 elective courses

3. Attend 1 Destination Experience Tour (formerly known as Heritage tours)

4. Attend 1 Destination Marketing Principles session

COST: $250

Click HERE to Register for the Destination Management Specialist (DMS) Program

DMS Guidelines

The Destination Management Specialist (DMS) educational certification serves as TACVB’s educational framework for working in the DMO/CVB industry and provides hands-on, actionable education for our members and future leaders in the industry.

DETAILS

Frequently Asked Questions about the DMS Program

Since you have earned your TDM, you will have to register and pay for the DMS program should you choose to continue your education. Your Destination Experience Tour and Destination Marketing Principles requirements will be considered complete.
DMS GENERAL QUESTIONS

To make our educational certification more meaningful and marketable for you as tourism professionals.

Through DMS we will:

    • Elevate our educational program by ensuring a consistent professional development model and adding processes to evaluate student participation
    • We have developed a curriculum of core topics within the tourism industry that provides a more actionable education program
    • Simplify the process of earning the certification and managing it
We wanted to be able to expand this program outside of Texas and wanted to ensure that the education would apply no matter where the participants were working.
We will be managing the DMS program through continuing education credits in your Member Compass. 
The test component of the Core Tracks will be in short answer format. We simply want you to tell us what you learned from that session and how you will implement what you learned at your destination.
If the review team feels your answers need more explanation, they will reach out to you so that you can expand on your answer.
 We still wanted to be able to showcase our destinations but wanted to make it feasible to complete the program in a timely manner.
 Yes, you may register and pay for the DMS program and earn dual credit while completing the TDM program as well.
No, there will be your normal TDM form and a sign-in/sign-out sheet for DMS sessions.
 The core tracks are set to keep the curriculum as planned. However, we are always open to new Elective topics!
We added recertification into the program in order to ensure our participants are staying on top of the trends in the industry.
The DMS Committee will evaluate special circumstances.
We removed transfer credit opportunities in an effort to maintain a curriculum and the integrity of the new certification.
In order to simplify the process, we have removed this credit option for the new program. We wanted to ensure we maintained the integrity of the education in this new certification.
 Yes, we will still be presenting TDM awards at the Annual Conference each year.

Destination Management Specialist (DMS) Committee

  • Tracy Rohrbacher

    Tracy Rohrbacher

    Executive Director, Visit Pearland

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    Chair

  • Blaire Friar

    Blaire Friar

    Main Street & CVB Assistant Director, Seguin Convention & Visitors Bureau

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    Past Chair

  • Alysha Carse

    Alysha Carse

    Director of Sales, Visit Plano

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    Member

  • Aileen Ramos

    Aileen Ramos

    Director, Laredo Convention & Visitors Bureau

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    Member

  • Ana Reyna Arzate

    Ana Reyna Arzate

    Marketing Coordinator, Laredo Convention & Visitors Bureau

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    Member