Tourism Marketing Coordinator - Destination Dripping Springs
Job Title: Tourism Marketing Coordinator
Employer: Destination Dripping Springs - City of Dripping Springs
Location: Dripping Springs, Texas
Education: Bachelor's Degree
Type of Position: Full Time
Wage/Salary Range: $52,000 - $55,000
JOB DESCRIPTION: Under the general supervision of the Dripping Springs Tourism Manager, the Dripping Springs Tourism Marketing Coordinator leads the marketing and communications efforts for the visitors and tourism department (Dripping Springs Visitor Bureau; DSVB) for the City of Dripping Springs. The Tourism Marketing Coordinator is responsible for digital content creation, managing all aspects of the organization’s Social Media presence, newsletters, and assisting with special events.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Plans, directs, organizes, and coordinates the marketing of Dripping Springs as a tourist destination.
2. Manages all creative and brand message development, design/printing of tourism marketing materials and digital advertising.
3. Manages all DSVB social media channels, and creates positive content that educates, informs, entertains, and inspires. Uses content marketing strategies to attract, engage, and retain an audience by creating and sharing relevant information, articles, videos, podcasts, blogs, infographics, and other media to establish expertise and promote brand awareness.
4. Manages and updates Destination Dripping Springs website.
5. Manages relationships with tourism stakeholders in support of overall marketing strategies. Works with community partners to create and develop tourism opportunities.
6. Copywrites and edits for monthly blog program with keyword optimization to complement SEO strategy. Tracks metrics to measure the effectiveness of SEO strategy and tactics.
7. Leads email nurture programs and drip campaigns to promote retention and expansion within vendor and visitor network.
8. Prepares and releases press kits to media; builds campaigns and stories for unique selling points.
9. Manages logistics and operations for events and festivals, including but not limited to: the Dripping Springs Songwriters Festival, an annual festival that draws 3k+ people, 35-50 songwriters from around the US and world over 3 days; the Wedding Capital of Texas Showcase & Tour Day, that connects wedding vendors and engaged couples, and Brewers Festival.
10. Monitors and coordinates the work of temporary employees, contractors, volunteers, and student interns.
11. Maintains continuous contact with vendors such as photographers, graphic designers, printers, and others used by the City in the development and distribution of printed materials and other communication tools as it relates to tourism.
12. Works in partnership with City of Dripping Springs Content Marketing Specialist on joint promotions and marketing.
13. Exercises discretion and independent judgment with respect to matters related to communications and media responses.
14. Works non-traditional work hours for presence at various special events and City meetings.
15. Deals tactfully and courteously with the public.
16. Establishes and maintains effective working relationships with other employees, officials, volunteers, media, and the public.
17. Travels to various destinations in and out of the City.
18. Performs other tasks as assigned.
YOU MUST APPLY ON THE CITY'S WEBSITE
Contact: Pam King