Unpack '25: Top Traveler Trends & Motivations for 2025
Expedia Group’s Unpack ’25: The Trends in Travel report focuses on the top travel trends for 2025, from where people will go and what they’ll do to how they find trip inspiration.
The insights are based on exclusive first-party data and a global consumer survey of more than 25,000 travelers in 19 countries.
Download the report for insights like these, which will help you better connect with travelers:
63% of consumers said they are likely to visit a destination that is less well-known and crowded for their next trip.
66% of travelers said movies and TV shows have influenced their travel choices.
33% of Gen Z said their perception of all-inclusive resorts has changed for the better.
62% of travelers said JOMO (Joy of Missing Out) Travel reduces stress and anxiety.