VISIT PLANO WINS MARKETING AWARD, HONORED AT 68th ANNUAL HSMAI ADRIAN AWARDS
Story Featuring City’s Total-ly Targeted Tourism Campaign for Viewing the 2024 Solar Eclipse Takes Home Bronze Award in Prestigious Travel Industry Competition
PLANO, TX -- (Feb. 19, 2025) — Visit Plano was yet again honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the New York Marriott Marquis, Feb. 18, 2025.
The Adrian Awards, now in their 68th year, are the largest and most prestigious competition in global travel marketing.
Visit Plano took home a Bronze Adrian Award in the PR/communications online print feature category. By highlighting Plano’s many stellar 2024 Solar Eclipse viewing options and locations in a targeted, strategic pitch to the city’s key feeder market of Phoenix, Arizona, “Plano eclipses the rest of DFW,” landed the winning story in all the leading Phoenix media outlets via AZ BIG BUSINESS. The huge feature story’s headline, “Want To See The Total Solar Eclipse Head to Plano, Texas For the Best Viewing Experience,” said it all.
“The timing was perfect to shine a light on Plano as the best destination to view the eclipse in North Texas,” said Visit Plano Assistant Director Millerann Moya. “We are delighted that our initiative garnered such bright national, industry-wide recognition.”
“The Adrian Awards honor the creativity and vision that drives our industry forward, shining a spotlight on the marketing and communication leaders whose outstanding work truly inspires people to embrace travel and create unforgettable memories during the journey,” said Brian Hicks, president and CEO of HSMAI.
About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.
About Visit Plano
As the official destination marketing organization (DM0) for Plano, Texas, Visit Plano is responsible for promoting the city as a premier meetings, convention, group, sports and leisure tourism destination. While a Chamber of Commerce promotes individual businesses, Visit Plano is charged with marketing the city as a whole to the outside world. To do this, Visit Plano uses targeted communications to attract groups and individual travelers for overnight hotel stays and to boost direct spending in Plano, ultimately increasing overall revenue. A robust visitor economy has multiple benefits. During the 2023-24 fiscal year, Plano brought in $3.6 million overnight visitors. Not only did they spend their money in our hotels (generating hotel occupancy taxes that fund the DMO’s efforts), but they also frequented Plano restaurants, shops, attractions and many other businesses. Overall, in 2024, visitor spending generated more than $1 billion and supported more than 8,000 local hospitality industry jobs. For more information about Visit Plano, go to visitplano.com.
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