Community Engagement Manager - Destination Bryan
ABOUT DESTINATION BRYAN (DB):
Born of converging cultures and built on deep Texas roots, Bryan is a community filled with authentic stories, people, and places – our legends. Our legends are ever evolving while staying true to our Texas spirit. DB, a 501c(6) non-profit, is a destination marketing organization whose mission is to strengthen our community by inspiring people to spend time and money in Bryan, Texas. The organization drives economic growth through tourism marketing and destination development to improve quality of life for Bryan’s residents.
At DB, we are guided by our core values (B.E.L.I.EF):
• Build Community: Cultivate a supportive environment where trust, accountability, and inclusivity thrive, while being open to ideas from both internal teams and external partners.
• Empower: Support and uplift one another, our partners, and the community by converting challenges into opportunities and ensuring everyone feels included and valued.
• Leave a Legacy: Focus on making a lasting impact by improving the community and ensuring everything we do aligns with our goal to leave Bryan better than we found it.
• Innovate: Encourage curiosity, embrace competition, and ensure all ideas are heard, leading to personal and organizational growth.
• Embrace Flexibility: Adapt to changing circumstances with grace, maintaining a healthy work-life balance while remaining resilient and dynamic.
POSITION OBJECTIVES:
The Community Engagement Manager is responsible for fostering relationships with community stakeholders, including residents, businesses, and community organizations. This role involves creating and implementing community outreach programs that promote tourism, gathering and incorporating community feedback into tourism strategies, and educating the community about the benefits of tourism.
DUTIES AND RESPONSIBILITIES:
• Develop and execute a comprehensive community engagement plan to enhance awareness and support for tourism efforts, in alignment with DB’s values.
• Educate the community about the value of tourism, specifically by managing the Ambassador Program while looking for expansion through new initiatives, to highlight DB's role in promoting tourism growth and enhancing the quality of life for residents.
• Gather and incorporate community feedback into tourism strategies, ensuring that residents' perspectives are heard and valued.
• Foster relationships with key community stakeholders, including residents, businesses, and community organizations through transparent communication to create a network of support for tourism initiatives.
• Identify and pursue opportunities for collaboration and partnerships that connect tourism efforts with broader community initiatives.
• Advocate for tourism initiatives to community partners, highlighting the industry's benefits.
• Identify and support opportunities for developing partner events that attract visitors and enhance the quality of life for residents.
• Identify opportunities and participate in community development projects to support the growth of tourism offerings.
• Oversee and provide guidance to the Special Events Coordinator.
• Develop and manage the community engagement and special events budget.
• Represent DB at relevant community events and meetings.
• Track and measure the effectiveness of community engagement efforts.
QUALIFICATIONS & REQUIREMENTS:
• Bachelor's degree or related experience in tourism, community engagement, public relations, event planning, or marketing
• Ability to work nights and weekends, as needed
• Must live in, or be willing to relocate to, the Bryan-College Station, Texas area
• Must be able to operate a motor vehicle and have a valid driver’s license
WORKING KNOWLEDGE & SKILLS:
• Knowledge of destination marketing organizations, tourism industry trends, and best practices
• Excellent communication, relationship-building, interpersonal, and presentation skills
• Strong project management and organizational abilities
• Creative thinker with the ability to develop and execute innovative ideas
• Proven self-starter, effectively able to manage multiple priorities, and adheres to deadlines
• Flexibility and ability to work in a changing and dynamic environment
• Familiarity with Bryan, Texas, and a passion for promoting the local community
BENEFITS:
• Competitive salary commensurate with experience and qualifications
• Employer paid medical, dental, vision, disability, and life insurance for employee
• Paid holidays, sick, and vacation days
• Retirement 401(k) plan with employer match
• Professional development opportunities
• Paid Pregnancy & Parental Leave Policy
• Remote Work Policy
APPLICATION PROCESS:
Interested applicants should send their resume to John Friebele, Executive Director, at john@destinationbryan.com. For additional questions, please call (979) 721-9506.
The intent of this job description is to provide a representative summary of the major duties and responsibilities performed in this position and is not all-inclusive of every job function. Position may be required to perform position-related tasks other than those specifically listed in this description.