Marketing Specialist - Visit Plano
Implements a comprehensive marketing strategy that promotes the mission and vision of the
Department.
• Assists in conceptualizing and producing marketing materials including website updates, brochures,
and invitations departmental program and activities.
• Takes photographs for departmental programs and at events and creates short web videos to use in
social media and marketing.
• Assists with the planning, organizing, and implementation of events and activities and serves on
committees, task forces, and other.
• Supports and encourages departmental mission, explains the departmental programs and describes
opportunities.
• Collects statistics to create reports, newsletters, and other documents.
• Maintains knowledge of current programs and trends in marketing and assists with administrative
duties.
• Coordinates the requisition of supplies and equipment for retail, promotion, marketing, etc.
• Prepares proposed budget for area of responsibility and monitors expenditures and revenues.
• Promotes public awareness of department programs and services through preparation and distribution
of newsletters, public addresses, video presentations, and other media.
• Educates the public through appropriate methods of communication regarding issues relevant to the
mission and philosophies of the department.
• Preparing and deliver creative, timely, and professional messages through a variety of means and
methods.
• Enters data, adds hours, scans and uploads files, and generates reports for tracking department/ event
volunteers.
• Professionally represents the City at industry meetings, seminars, and conferences.
• Regular and consistent attendance for the assigned work schedule is essential.